ANNA & PAUL MOYNIHAN | TASKHER

When trying to book trades through online directories, Anna encountered significant frustrations. Why was it so hard to pin tradespeople down to quotes and times –  and why was she having to do all the chasing?

And despite Anna being the main point of contact, bathroom fitters, plumbers, and electricians would enter their home and automatically look to Paul for guidance.

This first-hand experience with gender bias made them curious about the prevalence of women in trades. They found that women are routinely under-represented, underpaid and face unfair barriers to careers in the trades.

Anna and Paul decided to look for a way to make things better: an approach that would fix the problems for homeowners and for tradeswomen at the same time. Better technology could make booking jobs quicker, simpler and more transparent for busy modern homeowners, while a new way of working would ensure that tradeswomen got a fair deal on conditions and pay.

And so TaskHer was born.