how we assess opportunities
Our mission is to invest in extraordinary, underrepresented founders building for-profit companies that make the world a better place.
WE TAKE A FOUNDER FIRST APPROACH
The fundamental question we ask is:
Do we back this founder to solve this problem? We don't ask founders to fill in long forms or produce reams of documentation. We prefer to spend time getting to know you, your product, and your vision. Our assessment framework looks at three areas:
1. IMPACT
We want to understand the significance of the problem you're tackling.
How serious it is, how persistent, and how marginalised the communities affected by it are. We look for a credible pathway to meaningful, measurable outcomes, and we place real weight on founder insight: lived experience of the problem, a nuanced understanding of your users, and evidence of genuine, sustained engagement with the communities you serve.
2.TEAM
We assess founder-problem fit - whether you're the right person to solve this.
We look for relevant skills and experience, the ability to move between strategy and execution, and evidence of persistence and resilience. We want to see personal commitment and skin in the game. We also consider the strength of your support network: advisors, team members, and your ability to attract talent and partners.
3.commercial
We look for early evidence that the solution works - usage, retention, customer feedback, and willingness to pay.
We assess the size and accessibility of your market, the strength and progress of competition, your defensibility, and the clarity of your business model. We also review your cap table, prior investment terms, and how realistic your future fundraising path looks.
We share this framework to give you a sense of what we're looking for - not to create a checklist. No company will tick every box, and we apply judgement throughout.
apply today
You can apply anytime, we run rolling applications. Our Investor Committee Panel meet every two months.